Vogue Online - May 2012

More than Hot Air: The Best Mega Hair Dryers
by Ana Dragovic

Programmable touch screens, ionic generators, sports-car engineering, a quiet motor that cuts drying time in half—and might even help to reduce your carbon footprint. Hair dryers have gone decidedly high-tech.

Environmental awareness and gadget envy aside, though, does any of it really make a difference to your hair? “Absolutely,” says Tim Rogers, a New York stylist and creative director for Living Proof. Rogers blames inadequate dryers—namely those with weak airflow—for causing hair damage: “Heat is one of the biggest causes of breakage, so a dryer that’s just producing a lot of heat without a lot of blast is contributing to that problem,” he says. But that’s not the only feature that counts: The innovative ionic element in many modern dryers, which helps to seal the cuticle for a smoother, frizz-free blowout, has been upgraded in the latest models with the option of turning it on and off. The benefit? “A dryer that can create different looks,” says Tommy Buckett, a stylist at Manhattan’s Marie Robinson Salon... “Sleek and smooth one day, big and textured the other. It’s all about versatility.”

The Smart One. Equipped with the Ionic Intel System, which differentiates between positive and negative ions, this dryer lets you customize your style—from volumizing fine hair to smoothing out thick or coarse hair—with the flip of a switch. A bonus: The cluster of ceramic spheres act as an air purifier, removing carbon dioxide from the outgoing airflow. $240; onestyling.com 

Vogue Online - Apr 2012

The Big Bang Theory: A Survival Guide for Summer Fringe   by Ana Dragovic

The Iron. A mini flatiron grips bangs close to the hairline and is ideal for quick touch-ups (plus, it fits in your purse). ONE Styling Crush Mini Flat Iron, $30; onestyling.com 

The Beauty Industry Report - April 2012

ONE offers stylists infinite creations, one solution 

In 2003, after recognizing an increasing consumer demand for heated styling tools at his family’s beauty supply store, David Kim launched FHI Heat. Over the next eight years, he and his team quickly grew that collection of high-end professional styling appliances to one of the leaders in the prestige segment of the tool category.

Last year, after a falling out with FHI’s investors, David, along with key members of his management team, left the company he founded and created ONE, a company that offers the next generation of advanced styling tools. Beauty Industry Report (BIR) is delighted to share the story of the renaissance of this entrepreneur with our readers. BIR: Welcome back, David. Please tell BIR’s readers what’s been happening since you left FHI Heat.

David Kim: Thanks, Mike. It’s been a fast and wild ride, that’s for sure. In a matter of just a few months, we’ve created an entire fullservice tool company, backed by a compelling marketing campaign and top notch education. When I decided to launch a new appliance line last year, we studied the market and realized that the tool category had become overcrowded and commoditized, with a lot of uninspired brands with no point of difference. I knew if I were to launch a new line, I’d have to raise the bar for both stylists and their clients. Leveraging my connections and friendships in the industry, we partnered with the top manufacturers and technology providers to push technology and innovation to a new level of excellence. We knew we would have to create something that stood out from the crowd. We did just that and we called it ONE. BIR: That’s a unique name. What’s its significance?

DK: ONE's mission is captured in its tagline: "infinite creations. one solution." We celebrate the diversity and creativity in the hair industry, and want to be the one unifying force that allows stylists to work their magic. We support stylists by providing the tools, the education and the inspiration to unleash their creativity. Our marketing campaign will be stylist-focused and stylist-generated, showcasing the infinite looks they can create using our tools. BIR: How are you communicating that message and breaking through the clutter?

American Salon Magazine - Apr 2012

INSTUDIO | Hot Shots

Whether a tool kit essential or a technology breakthrough, these styling tools are turning up the heat. —Jolene Turner

3. One The Legacy This iron features crushed diamond-infused tri-layer ceramic plates and three technologies: tourmaline and Nano Triplex for sealing in moisture and Heat Boost for speedy heat-up. It also has a temperature range of 140 to 450 degrees and is available in three sizes. THE BUZZ: "It's the only flat iron with Heat Boost technology that maintains a constant high temperature across all hair types," says Paul Yu, director of marketing for One. onestyling.com

 

 

Launchpad - March 2012 - VIP

What Moves Him

WHAT MOVES HIM      A passion for technology, creativity and even race cars helps fuel David Kim’s drive to create the best tools on the market. Sure, it’s a common story: Parents own beauty supply store, son helps out on the weekends, a love of the beauty biz results. But if there’s anything else that’s common about David Kim, president and CEO of hot tool manufacturer ONE Styling (onestyling.com), we haven’t found it. “In 2003, I was building an e-commerce website for my parents’ store and noticed an explosion in ceramic flat iron sales,” Kim recalls. But rather than simply ordering extra irons, Kim decided to manufacture his own. “I partnered up with a top flat iron factory in Korea and started selling irons door-to-door to salons and from a six-foot folding table at trade shows.” The brand? Oh, you may know it as the instant hit FHI Heat. Last year, Kim, along with a core team that he’s worked with for years, decided to create ONE Styling.

Of course, that’s not to say that launching a new brand in a down economy and crowded market was a cakewalk. “Starting and growing a new company is always a huge undertaking,” Kim states. “But what has been truly inspiring through this whole experience is the realization that this industry is built upon personal relationships. We could never have launched ONE as successfully as we have without the support of our friends in the industry—distributors, salons, stylists, trade publications, suppliers and others.” And if anything, Kim’s passion for the industry is more energized than ever. “At ONE, our mission is to ignite the infinite creativity of stylists by empowering them with the world’s most innovative styling tools,” he enthuses.

And when he says it’s all about the stylist, he means it. Not only has Kim developed the tools based on stylist feedback, but he’s also encouraging you to help with his marketing campaign. Simply log on to the website and upload a picture of yourself and a style you created, indicate the tool you used, and select a tagline to share your work with the styling community. Ultimately, what inspires Kim is a love and enthusiasm for technology—and that’s not just relegated to the beauty industry. “I have a passion for high-performance sports cars,” Kim laughs. “I love to race them, study them, tune them, modify them and collect them—part of my quest to build the ultimate street racer.” Cars aside, Kim asserts that passionate people continually move him. He says with a grin: “That’s why I’m drawn to the beauty industry and the work of great stylists.”
—Amy Dodds

Salon Magazine March 2012 - New Distribution

 ONE, a new line of pro styling tools from the team that originally founded FHI Heat, has announced distribution in Canada. Venus Beauty Supplies, International Beauty Supply, West Coast Beauty and Salon Centre are representing the brand. David Kim, Joseph Kim, Les Haverty and Paul Yu are executives with the new company.

 

Salon Magazine March 2012 - Tackle This

Longtime hairstylist and VP of Sales for ONE, Les Haverty helps clear the clutter around these sticky situations.

Caring for ceramic vs. titanium flat iron plates
“I’d take the same approach to clean both materials on an iron. Ceramic is more durable, whereas titanium will etch and scratch. Use a cotton microfibre towel to prevent this from happening.”

Cleaning tools when styling
“After up-styling with hairspray, clean your tool before your next client. There are polymers in hairspray, and when heated the polymer becomes gummy on the plate. If not cleaned, it’ll drag and pull on the next client’s hair and slow down the styling process.”

Salon Magazine March 2012 - Tool Time

SAVE MONEY WITH THESE EXPERT TIPS ON PROLONGING THE LIFESPAN OF YOUR BRUSHES, TOOLS AND APPLIANCES - BY VALERIE LAM

Experts say:
The biggest cleaning concern with flat irons and curling irons is keeping them clean of residue from styling products.

“Cleaning the plate is the most important thing because this part of the tool comes in direct contact with your client,” says Les Haverty, hairstylist and VP of Sales at ONE. “Make sure your iron is off and cool, then use a clean cloth dipped in vinegar to clean the plate of the tool, wiping with a strong grip,” says Dee Dagher, lead stylist at Rowenta Beauty. “When the residue is off, use a clean, dry cloth to do a final wipe down, then turn on the hot tool and allow it to warm up. This will melt away any additional residue that is still on the plate,” she says.

Salon Magazine March 2012 - Designed for Stylists

MAKE YOUR SALON LIFE A LITTLE EASIER WITH TOOLS THAT WORK WITH YOU (pg 34)

[ONE EPIC Flat Iron] You’ll love... When you set it down, the iron “idles,” automatically decreasing temperature to conserve energy. Pick it up and it instantly returns to the preset temperature, ready to work.

[ONE Epic Pro Blow Dryer] You’ll love... The internal ceramic spheres that purify outgoing airflow, remove carbon dioxide from the air and activate water molecules to replenish moisture into the hair shaft.

Launchpad Magazine - Feb 2012

DRY SPELL
Casting the perfect blowout is a breeze thanks to these coveted dryers, brushes and combs. by Jillian Gordon

ONE Epic Pro Blow Dryer:
Exclusive Ionic Intel system offers positive or negative ion output for increased volume or a sleek finish; ceramic spheres minimize heat damage; double-walled body provides shock-resistance. (onestyling.com)