ABS Chicago - March 3-5, 2012

 There's only one America's Beauty Show so you know what that means, ONE™ had to be there. We were excited for our first appearance at the hair extravaganza in Chicago on March 3rd, 4th, and 5th. Our styling tools were in full force as our team of celebrity and editorial hair stylists created an infinite number of masterpieces throughout the weekend.

Celebrity hair stylist like Faatemah Ampey, NAHA winner and finalist of Bravo's hit series Shear Genius, used ONE styling tools to craft breathtaking hairstyles (such as her signature Amp Wave). In addition ONE's team of inspiring artists like Joel Gunderson, Shantel Davis, Eric Howard, Roberta Marshall and Samantha Huntley created fresh styles seen from Paris Fashion Week to red carpet events and top salons world wide.  

Salon Magazine March 2012 - New Distribution

 ONE, a new line of pro styling tools from the team that originally founded FHI Heat, has announced distribution in Canada. Venus Beauty Supplies, International Beauty Supply, West Coast Beauty and Salon Centre are representing the brand. David Kim, Joseph Kim, Les Haverty and Paul Yu are executives with the new company.

Salon Magazine March 2012 - Tackle This

Longtime hairstylist and VP of Sales for ONE, Les Haverty helps clear the clutter around these sticky situations.

Caring for ceramic vs. titanium flat iron plates
“I’d take the same approach to clean both materials on an iron. Ceramic is more durable, whereas titanium will etch and scratch. Use a cotton microfibre towel to prevent this from happening.”

Cleaning tools when styling
“After up-styling with hairspray, clean your tool before your next client. There are polymers in hairspray, and when heated the polymer becomes gummy on the plate. If not cleaned, it’ll drag and pull on the next client’s hair and slow down the styling process.”

Salon Magazine March 2012 - Tool Time

SAVE MONEY WITH THESE EXPERT TIPS ON PROLONGING THE LIFESPAN OF YOUR BRUSHES, TOOLS AND APPLIANCES - BY VALERIE LAM

Experts say:
The biggest cleaning concern with flat irons and curling irons is keeping them clean of residue from styling products.

“Cleaning the plate is the most important thing because this part of the tool comes in direct contact with your client,” says Les Haverty, hairstylist and VP of Sales at ONE. “Make sure your iron is off and cool, then use a clean cloth dipped in vinegar to clean the plate of the tool, wiping with a strong grip,” says Dee Dagher, lead stylist at Rowenta Beauty. “When the residue is off, use a clean, dry cloth to do a final wipe down, then turn on the hot tool and allow it to warm up. This will melt away any additional residue that is still on the plate,” she says.

Salon Magazine March 2012 - Designed for Stylists

MAKE YOUR SALON LIFE A LITTLE EASIER WITH TOOLS THAT WORK WITH YOU (pg 34)

[ONE EPIC Flat Iron] You’ll love... When you set it down, the iron “idles,” automatically decreasing temperature to conserve energy. Pick it up and it instantly returns to the preset temperature, ready to work.

[ONE Epic Pro Blow Dryer] You’ll love... The internal ceramic spheres that purify outgoing airflow, remove carbon dioxide from the air and activate water molecules to replenish moisture into the hair shaft.

Testimonial - Dale Smith

ONE has bridged the gap between performance and versatility. Perfect weight distribution to consistent temperature control is a must in today's creative atmosphere. Behind the chair or on the runway, this is my professional choice. ONE has given me complete freedom and capability to achieve my goal, the perfect finish! Dale Smith International Creative Director Reference of Sweden

I have been in the industry for 37 years, I was the North American Creative Director for Keune Haircosmetics for 5 years before I joined Reference of Sweden a year ago. I have done years of stage work as well as writing Academy classes for both Color, Design, and Finish. I have taught many classes at ABS in Chicago and all over the US. I was trained and also presented in Europe. I was a spokesperson for Kasho shears as well and in there brochure for a couple of years.

Crush Mini flat iron review by Simply Stacie

Over the years, I have gone through quite the collection of flat irons for my hair. I have that annoying kind of hair that just cannot commit to being either straight or curly, so I have to have a bit of help from hot tools and hair product for the desired effect. I learned very quickly that the flat irons and the curling irons that can be bought at grocery stores just don’t measure up to the more expensive brands.

I’m always thrilled at the prospect of trying a new one to see if one that is available for less money can compare to the results I get when using a flat iron like the one made by CHI™, which is one of the more expensive brands that I have owned. Unfortunately, that shorted out on me just like my cheaper brands did, and I’ve reluctantly been searching for a replacement.

Though not the ideal size for me since I have medium-length hair, I was happy to try the mini by Crush™. It’s seriously the cutest flat iron that I have ever laid eyes on. Its size and low weight are perfect for slipping in a purse and using in the bathroom if you have a hair emergency when on a date or while at any other social engagement. But I have a lot of hair to get through, and unfortunately this little guy just couldn’t handle all of it in a decent amount of time.

Launchpad Magazine - Feb 2012

DRY SPELL
Casting the perfect blowout is a breeze thanks to these coveted dryers, brushes and combs. by Jillian Gordon

ONE Epic Pro Blow Dryer:
Exclusive Ionic Intel system offers positive or negative ion output for increased volume or a sleek finish; ceramic spheres minimize heat damage; double-walled body provides shock-resistance. (onestyling.com)

American Salon Magazine - Feb 2012

INSTUDIO | FIRST LOOK

Creative Control
New tool company ONE aims to provide stylists with vehicles for creativity.

Operating on the premise that tool manufacturers should ignite and enable creativity in stylists, a new company, ONE, has arrived on the scene delivering blow-dryers and flat irons that boast innovative technology. “ONE celebrates the stylist as a real artist, and is a stylist-generated brand,” says Chief Marketing Officer Joseph Kim. “We incorporate unique technologies that are industry firsts, which help to enhance the health of the hair and also make our tools more environmentally conscious.”

ONE’s three product lines include Epic, the signature set of tools; Classic, a collection of three levels of tools for professional use; and Crush, a retail range that delivers salon-level results. The cutting-edge features range from tourmaline technology that locks in moisture to World Volt technology, which changes the reading from Fahrenheit to Celsius based on location. Eco-friendly Energy Smart functionality decreases the iron’s temperature while it’s idle and returns to the preset setting once in use. With these unique elements, One aims to arm stylists with the tools to create a full range of hairstyles.

“The beauty industry is all about creativity, diversity and self-expression,” says Director of Marketing Paul Yu. “We want to be the one solution that enables stylists to create a multitude of different looks.” onestyling.com —K.H.

Editors Event - ION Studio - January 23, 2012

On Monday, January 23rd ONE was launched to the top beauty editors in NYC. The event took place at ION Studio, a sustainable hair salon and Eco-Hair Academy in New York City. During one-on-one appointments, the editors from the top magazines learned about the advanced technology and superior quality that goes into the EPIC styling tools. Celebrity and editorial stylist and co-founder of ION, Leonardo Manetti then styled each editor’s hair. Here are the pictures!